This really cant be good news: http://www.independent.ie/sport/soccer/premier-league/anfield-for-sale-probably-1739811.html Liverpool's main sponsor Carlsberg are ready to discuss the idea of a naming rights deal for the proposed new stadium at Anfield, as part of a renewed deal with the club. The Danish beer company has offered the first indication that its widely known dismay at the in-fighting between Hicks and Gillett has receded as the two have put on a more united front and that the controversial idea of a Carlsberg Anfield -- which would vastly increase their current £7m sponsorship deal -- will be on the table when discussions begin in earnest at the end of the Premier League season. "That will be part of the discussion I'm sure but there have been no decisions yet," Graham Roberts, Carlsberg UK's director of sponsorship said. The fact that the Carlsberg are willing to discuss the naming rights proposition reveals that the threat to the future relationship between the two partners has receded, though Roberts admitted that uncertainties surrounding the July expiry of bank deals rescheduling £350m of loans the Americans took to buy Liverpool has been a "distraction" on sponsorship talks. Carlsberg is still seeking more assurances about whether the loans will be refinanced though the prevailing view, supported by leading football financier Keith Harris this week, is that they will be. "We would be very interested in what happens (with the rescheduling). I'm sure that the conversations that go on between the parties will reflect that," Roberts said. But Carlsberg do appear to be more confident that the stadium, placed on hold by the Americans with the credit markets frozen, will actually be built. "The stadium is a big step of their progression in the future and we want to be part of that," Roberts said.
Well whatever our stadium is named with naming rights, if all fans or most continue to call it what we want to call it then eventually it will catch on. Isn't the Riverside (or wasn't it) the BT Cellnet stadium? If we keep calling it Anfield, no one is going to say "Carlsberg Anfield"
have to agree here plus its time we get as much money towards this stadium or it never gonna happen,when we leave the original anfield it will be a sad day but it has to happen