I have been asked to carry this survey out as part of my Marketing module. We have to create a product from scratch, launch it and market it appropriately. This survey is required to identify a profile of our target market. I would be very grateful if you could complete it, it takes about 30 seconds (if even). I would also be extremely grateful for anyone with any experience in this field to give me tips or a heads up if it can be improved. Thanks. Survey Available Here
Done. I don't know if this matters to you but I would not consider sports drink and soft drink in the same category. I never drink the likes of 7up, coke etc. but I usually get a sports drink if I'm feeling a bit jaded before a 5-a-side game or a run. So, your survey works fine for me, but for people who are the opposite, the last 2 questions don't really apply because they don't buy sports drinks.