Reds to sport new-look shirt 28th Apr 2010 Liverpool will wear Carlsberg on their shirts for the final time at Anfield this weekend - but it'll be with a difference. The Danish brewers' name has adorned the red shirt at every home game over the last eighteen years - but as Carlsberg prepare to sign off as the club's shirt sponsors at the end of the season their name will be displayed in Chinese language for the clash with Chelsea on Sunday afternoon. With Liverpool the only UK city exhibiting at World Expo in Shanghai - its twin city - later this year, Carlsberg officials came up with the novel idea of interacting with the club's massive fan base in that part of the world. Carlsberg Group Sponsorship Director Keld Strudahl said, "We're delighted to have been able to bring about this momentous occasion. We believe it's a nice little gesture to our friends and fans of Liverpool FC in China, where we know the Club devoted huge support in working things out and we also worked hard with all parties to mark this special occasion for the World Expo." In addition to the change on the front of the players' shirts, Chinese messages will be displayed during the match on the perimeter advertising boardings and in the Carlsberg Lounge at Anfield a Chinese competition winner will present a trophy to the "Man of the Match" after the final whistle. The Chinese Carlsberg logo will be only the fifth logo ever printed on a Liverpool FC shirt. Liverpool FC's first sponsor was Hitachi, followed by Crown Paints, Candy and then Carlsberg in 1992. Author: Paul Eaton http://www.liverpoolfc.tv/news/latest-news/reds-to-sport-new-look-shirt
Its in conjunction with the World Expo later this year .. just a marketing idea by Carlsberg as their will be Millions acrooss Asia watching the game. The Club has huge support in Asia so this is also helpful to the club and all Carlsberg advertising boards will also be in Chinese.
The only way we can lose this game is with a draw. Does not matter what happens here won't change our season too much, might as well send the players on an early holiday.
Team Selector for chelsea game tomorrow Rafa won't be around tomorrow so LFC have asked us fans to pick the team http://www.liverpoolfc.tv/match/next-match/team-selector
anyone know of a good pub in tralee to watch the match ? Looking to be able to watch the rugby after it ?
id never want liverpool to loose no matter what, i always want to beat chelsea or any other team, who ever wins the league will win it because the gained the most points over the season so today is only one match out of the season, a win today would be nice to finish off a terrible season and for the fans paying in to see it also, how ever if chelsea do win and go onto win the leauge it is all the better from a liverpool point of view, but come next season do we still want chelsea to win it again if we are out of the title race early, it just cant go on like this, some major re-organising is required during the summer ________ buy vapor genie
Liverpool: Reina, Mascherano, Agger, Carragher, Kyrgiakos, Gerrard, Lucas, Aquilani, Maxi, Benayoun, Kuyt. Subs: Cavalieri, Babel, Pacheco, Ngog, El Zhar, Degen, Ayala.
Reina, Mascherano, Agger, Carragher, Kyrgiakos, Gerrard, Lucas, Aquilani, Maxi, Benayoun, Kuyt Reina Masch Cara Kyrgiakos Agger Gerrard Lucas Maxi Aquilani Benayoun Kuyt